Are you wondering, ‘What is SEO-friendly in 2014?’ Well, if you have a website, then chances are that you’re impacted by Google! As the world’s most popular and well-known search engine, Google’s algorithm updates have a widespread impact on webmasters across the globe. Many don’t realize it, but Google makes daily algorithm updates, but there are a handful of Google updates each year that have a dramatic impact on the internet search ecosystem. So what […]

Many traditional marketing companies have made the effort to create their own tools and services related to Online Reputation Management. Until recently, it was important to build the brand, and then dissemination and strengthening through good communication and marketing strategy. Web 2.0 allows and encourages interactivity and massive participation of users in general, has created a new space in which companies cannot control everything that is built around the brand. Regarding the Reputation Online, there […]

What is the relationship between social media and SEO? According to some studies on the factors that influence SEO, social networks are very important for ranking in Google, for example clicks on “like” or “plus 1 “or comments. The problem with these studies is used with a good website, to check whether the ranking and optimization factors are found in the page or not. But this does not mean, that the factors are the factors that determine the ranking in […]

When Facebook was created, the creator, Mark Zuckerberg, never did imagine that it would be what it is today. A decade after its creation, Facebook is now used by around three quarters of a billion users all over the world. Needless to say, Facebook has become a very important hub for people looking for products and services, and at the same time, for people offering products and services.   In order for business to make […]

Recently a great blog post was brought to our attention about the importance of using proper terms when trying to get a point across. This has long been a well-accepted in the business world but for some reason it seems to completely disappear from the landscape as soon as the conversation goes from the boardroom to the internet. While this may not affect most of the people who are online, it has become a serious […]

There can be no doubt that mobile technology has seen an explosion of popularity over the past few years. Throughout this period, we have not only seen a massive increase in the number of people using mobile technology but also the variety of devices there are to choose from. This diversity of screens has been at the forefront of the Toronto business marketing discussion for the past few years so let’s take a look at […]

One of the biggest hot button issues making the rounds through the Toronto business marketing world lately has been, to paraphrase Shakespeare, “To optimize, or not to optimize, that is the question…” However, this is not as simple of a question as it may initially seem.  Even if you make the choice to optimize your digital marketing department, then comes the litany of follow up decisions such as how much to spend on your efforts […]

There can be no doubt that mobile technology has seen an explosion of popularity over the past few years. Throughout this period, we have not only seen a massive increase in the number of people using mobile technology but also the variety of devices there are to choose from. This diversity of screens has been at the forefront of the Toronto business marketing discussion for the past few years so let’s take a look at […]

One of the biggest hot button issues making the rounds through the Toronto business marketing world lately has been, to paraphrase Shakespeare, “To optimize, or not to optimize, that is the question…” However, this is not as simple of a question as it may initially seem.  Even if you make the choice to optimize your digital marketing department, then comes the litany of follow up decisions such as how much to spend on your efforts […]

Today more than ever before it seems that whenever you talk to someone, they have a “too much going on” and are always on the run. This has become a serious issue for television, newspapers and other traditional means of Toronto business marketing. Fortunately, those of us in the digital marketing world have means of reaching these busy consumers and the technological innovations of the past decade have consistently made that task easier and easier […]