An article by Buzz Internet Staff May 20, 2013

Digital Marketing Optimization Survey: How Much Should You Spend and Where Should You Spend It?

One of the biggest hot button issues making the rounds through the Toronto business marketing world lately has been, to paraphrase Shakespeare, “To optimize, or not to optimize, that is the question…” However, this is not as simple of a question as it may initially seem.  Even if you make the choice to optimize your digital marketing department, then comes the litany of follow up decisions such as how much to spend on your efforts […]

An article by Buzz Internet Staff Apr 15, 2013

Understand Your Needs: Web Designer or Web Developer

 This blog post is an effort to help our clients understand their needs better. Planning is key to successful execution so we encourage our clients to carefully determine the goals and needs of their project first before they come to us to inquire/sign up for a particular service. Seeing their list of goals and needs help us come up with targeted recommendations. Similarly, equipping them of the understanding of the difference between Web Development and […]

An article by Buzz Internet Staff Apr 7, 2013

Evergreen Email Marketing Tips You Should Know About

Search the Internet for email marketing tips, and Google will surely bring up a generous number of links on this topic. Truth is; email marketing remains to be a worthy investment in e-commerce. The birth of social networking sites and other Internet marketing tools did not make it less effective, but only reinforced the very principle of its existence: getting your message in front of your customers with their approval for an increased potential of […]

An article by Buzz Internet Staff Dec 19, 2012

Most Businesses Still Missing Out On Online Video

Over the past few years there has been a huge increase in the amount of businesses using online video as part of their Toronto business marketing strategy. However, while these businesses are seeing significant success from this strategy, more than three quarters (77%) of businesses are still not using it. That was the number, according to a recent survey, of businesses who stated that national television advertising was the only form of video marketing they […]

An article by Buzz Internet Staff Dec 12, 2012

Do You Need a Marketing Coach?

Many business owners will tell you they don’t even know what a marketing coach is let alone whether they need one or not. Frankly, this seems just to be an excuse to avoid admitting they need help. Toronto business marketing can be a confusing and complex business, there’s no shame in asking for help so you can focus on the rest of your business. In our experience, this is particularly true of business owners who […]

An article by Buzz Internet Staff Dec 5, 2012

Retailers Begin To Change Their Tune On Mobile Tech

Over the past few years many brick and mortar retailers have begun to feel the pain as mobile tech allowed so called “showrooming” to take place. Showrooming is the recently popular practice of going into a store to get an in person opinion of the items you’re looking for, then using your smartphone to compare prices and buy the item online. While mobile tech has been a boon for Toronto business marketing, the showrooming aspect […]

An article by Buzz Internet Staff Nov 28, 2012

Marketers Have a Trust Problem

Lately, we have spent a lot of time talking about how you can use our Toronto business marketing techniques to pull consumers to your social marketing campaigns. The good news is that many of you seem to be listening to us as the statistics for social marketing continue to climb. However, a recent report from Nielsen has shown that while more people than ever are reading your content, they do not necessarily trust what you […]

An article by Buzz Internet Staff Nov 21, 2012

Mobile Ads and Deals Best for Young Consumers

Smart phones and tablets are everywhere you look now, but their prevalence is even more ubiquitous among the younger set of consumers. In a recent study of 18-34 year olds, nearly half had clicked on a mobile ad in the past month. This is great news for any business that needs their Toronto business marketing strategy to specifically target younger consumers. The findings additionally suggest that this demographic prefers the personal connections affiliated with social […]

An article by Buzz Internet Staff Nov 14, 2012

The Third Circle

In his book titled The Book of Business Awesome, author and marketing expert Scott Stratten introduces us to the theory of the third circle. Now, this theory isn’t exactly new to the world of Toronto business marketing however it is presented in a way which is both fresh and helpful to anyone who hasn’t taken the hint from the previous times it’s been stated. Stratten breaks down all of your social media contacts into three […]

An article by Buzz Internet Staff Oct 31, 2012

Does the iPad Mini Require a Revolution in Mobile Advertising?

Apple recently unveiled the long awaited and long expected mini version of their popular iPad tablet designed to compete more directly with the Kindle Fire and Nexus 7 tablets. This has created quite the stir within the mobile device market as Apple fans prove they can always be counted on to rush to get the latest and greatest device. Now you may be wondering why we’re covering this as this blog is dedicated Toronto business […]