There can be no doubt that mobile technology has seen an explosion of popularity over the past few years. Throughout this period, we have not only seen a massive increase in the number of people using mobile technology but also the variety of devices there are to choose from. This diversity of screens has been at the forefront of the Toronto business marketing discussion for the past few years so let’s take a look at […]

We have previously written about the power of Pinterest on this blog. We built a case on why you should take your business on Pinterest in this blog post. However, after rereading our own content, we realized that it may not be enough to convince you to jump right in and harness the marketing power of Pinterest. This is the reason we are posting another blog post about it– to supplement the case we built about […]

Most Toronto business marketing professionals have made the move to social media over the past few years, but many are not seeing the results they could. This is because they are falling into many of the common traps which may initially seem like a great idea, but end up doing more harm than good. That is what this article is all about, we’re going to lay out the ground rules you need in order to […]

When it comes to using social media for Toronto business marketing, everyone’s mind usually goes immediately to the big names such as Facebook, Twitter, Google+, LinkedIn, etc. These all of their merits when it comes to social media marketing and they should definitely be taken advantage of, but it doesn’t hurt to think outside of the box while you’re at it. There are several up and coming social media platforms out there which are looking […]

You might be surprised to hear this, but one of the biggest opportunities that most Toronto business marketing plans are currently missing out on is Google+. Most business owners have read the stories about the relatively low membership numbers that Google+ has been showing since its inception and either gave up immediately or never gave it a chance to begin with. Both of those situations are extremely unfortunate as the fledgling website is your best […]

We’ve discussed in the past that SEO and social media marketing are two of the main principles of Toronto business marketing. Unfortunately, many of our readers seem to think that these are two completely separate things. This couldn’t be further from the truth as they actually work most effectively when used not only in conjunction with each other, but actually as a blend of the two. To use social marketing effectively as part of your […]

Since the dawn of the internet, the main goal has always been to make information universally available to anyone who may want it. This is the principle on which Toronto business marketing has been built in the digital age. Unfortunately, the days of freely shared information may be coming to a close as the social media giants continue to grow apart from one another. One of the things that a successful Toronto business marketing strategy […]

Smart phones and tablets are everywhere you look now, but their prevalence is even more ubiquitous among the younger set of consumers. In a recent study of 18-34 year olds, nearly half had clicked on a mobile ad in the past month. This is great news for any business that needs their Toronto business marketing strategy to specifically target younger consumers. The findings additionally suggest that this demographic prefers the personal connections affiliated with social […]

Facebook is the undisputed champion of social media when success is measured purely by number of users and pure traffic volume. However, when looking at social media from a Toronto business marketing perspective, the sheer number of people accessing a site is not as important as what those people are doing while they are there. When comparing platforms through this filter, we can begin to see that Pinterest is potentially a preferable service for a […]

This is a topic that has been covered countless times on countless blogs, but for some reason we have never bothered giving our readers our personal opinion on why digital marketing is such an important aspect of Toronto business marketing. For the most part, companies are taking full advantage of the huge market that the internet reaches, starting with the largest companies who could afford the risk years ago. The success experienced by these large […]