An article by Buzz Internet Staff Oct 10, 2012

Zuckerberg Finally Confirms that Facebook is Working on Search

The worst kept secret ever has finally been officially confirmed by the CEO of Facebook himself when he recently announced that they had “a team working on search.” He went on to downplay the fact that the social media giant is already handling over a billion search queries per day as their users connect with their friends and favorite brands by saying that “we’re basically not even trying.” Trying or not, these are impressive numbers […]

An article by Buzz Internet Staff Oct 3, 2012

When Making The Jump To Social Media, Don’t Forget The Fine Print

With the exception of the occasional cases of less than trustworthy marketers purposefully trying to circumvent marketing rules and getting busted, it’s rare to hear about companies getting in trouble for breaking fair advertising rules in television and print these days. However, many otherwise well respected companies have been getting caught doing just that in their social media marketing campaigns. Have these companies suddenly given up on their well respected reputations and decided to defraud […]

An article by Buzz Internet Staff Aug 29, 2012

Using Social Media to Recruit New Employees

We usually focus pretty much exclusively on business marketing in Toronto with this blog but we have recently had a large portion of our clients asking us about how they can use their social media accounts to find the best possible candidates for their job openings. Social media has become one of the most frequently used tools for vetting interviewees but it’s potential as a way to get your job postings in front of the […]

An article by Buzz Internet Staff Aug 8, 2012

Is Social Media Advertising Worth the Money?

Social media advertising has long been an important element of Toronto business marketing. However after steady increases in spending throughout 2011, more and more companies suddenly seem to decide that these avenues are not worth pursuing and abruptly pulling their marketing funds from the social media sites. Does this mean that paid advertising on social media sites is suddenly not worth the money? As with nearly everything in the field of Toronto business marketing, that […]

An article by Buzz Internet Staff Aug 1, 2012

Should Your Social Media Manager be Under 25?

This controversial topic has been floating around the internet for the past few weeks and has ruffled a lot of feather as various ‘experts’ stepped forward to throw their two cents into the ring on one side or the other of the debate. After carefully weighing all the various opinions that have been put out there we can definitely say one thing… there is no consensus opinion and both sides make very good arguments. When […]

An article by Buzz Internet Staff Jul 18, 2012

Facebook Ad Rates Make Huge Jump; Widen Gap over Twitter

TBG Digital has released its new study of Facebook advertising numbers ahead of the quarterly earnings report being released at the end of July. Entitled “Global Facebook Advertising Report Q2 2012” the 12-slide report covers pretty much all the data we need to make the best possible decisions for our Toronto business marketing clients. Over the 12 months from Q2 2011 to Q2 2012 the study, which was verified by Cambridge University, shows Facebook making […]

An article by Buzz Internet Staff Jul 10, 2012

Does Social Media Marketing Need to Take a Step Back in Time?

Social media marketing is one of the most important parts of any plan for business marketing in Toronto. Twitter, Facebook, YouTube, Tumblr, the list of social media platforms goes on and on; and seems to grow larger every day. Depending on your target audience you’re going to need to decide what combination of these services is going to offer you the best access to that audience without wasting time focusing your efforts on platforms which […]

An article by Buzz Internet Staff Jun 19, 2012

Social Media Mad Men

With another season of the acclaimed AMC TV series Mad Men coming to a close last week, we were left thinking about how the Toronto business marketing world has changed. The show takes place in the mid-60s in New York City and revolves around the advertising firms located on Madison Ave. It manages to do a spectacular job of illustrating how those men turned the marketing world on its head 50 years ago and practically […]