Why Facebook is Essential for Business Marketing

When Facebook was created, the creator, Mark Zuckerberg, never did imagine that it would be what it is today. A decade after its creation, Facebook is now used by around three quarters of a billion users all over the world. Needless to say, Facebook has become a very important hub for people looking for products and services, and at the same time, for people offering products and services.


In order for business to make money, it must take advantage of the things that Facebook offers. On record, there is absolutely no business establishment today that does not maintain a Facebook account.


Why is Facebook Important?


First of all, Facebook is how you can easily and comfortably reach out to the vast majority of your clients. As a matter of fact, because many young people have made Facebook as an alternate lifestyle, connecting with them through Facebook means there is a very big chance that you will be noticed.


Second, Facebook gives your customers the opportunity to interact with you as well as other customers. Interaction is a very big deal for businesses. Clients and customers who can interact have greater respect for the company, which provides the opportunity for this interaction. Furthermore, it creates an atmosphere of trust and confidence.


SEO, or Search Engine Optimization, is a critical thing for the survival of any and all websites. SEO is, quite literally, the single most important factor for the visibility of your website. No matter how good the content might be, without SEO your website would go unnoticed. Creating a Facebook account with many followers would significantly improve your SEO ratings.


Product promotion is another critical reason for having a Facebook page. For instance, a well conceived and well directed product promotional video would easily achieve viral status through Facebook. As a matter of fact, creating a unique video is one of the ways of attracting clients to one’s Facebook page.


Finally, one can save money and time through Facebook. This social networking site will allow you to conduct advertisements, which would be very expensive otherwise. In the days prior to Facebook, advertising could cost a company thousands of dollars.