Internet vs. Print Marketing: Why Bother Going Digital?

This is a topic that has been covered countless times on countless blogs, but for some reason we have never bothered giving our readers our personal opinion on why digital marketing is such an important aspect of Toronto business marketing.

For the most part, companies are taking full advantage of the huge market that the internet reaches, starting with the largest companies who could afford the risk years ago. The success experienced by these large corporations inspired and motivated progressively smaller businesses to expand their marketing reach into the digital realm until we finally reach today when the majority of even the smallest businesses have a substantial online presence. Therefore this post is targeted at the few of you who haven’t taken that leap yet and need the final nudge before you give us a call and let us take your business to new levels.

The first advantage that digital has over print is something we already touched on in this post and that is the sheer size of the audience you can get your message in front of. Literally billions of people around the world have access to the internet in one form or another, and while you’re not going to instantly gain that many customers, we guarantee there are at least a few people out there who are dying to get their hands on whatever you’re offering and never would have heard of you if you stick exclusively to print marketing.

The real selling point behind digital marketing is its flexibility. The various tracking and analytics tools that come along with digital marketing make it possible to see exactly what’s working and what isn’t. Armed with that data, you can easily do side by side comparisons of different marketing campaigns, change content text instantly and always be on top of exactly what is being see as the representation of your organization.

We’re not saying that you should ditch print media all together, as with all things in life, diversity is key. There’s always going to be a segment of the population that refuses to move forward with technology and they may include some of your most valued customers.