An article by Buzz Internet Staff Oct 3, 2012

When Making The Jump To Social Media, Don’t Forget The Fine Print

With the exception of the occasional cases of less than trustworthy marketers purposefully trying to circumvent marketing rules and getting busted, it’s rare to hear about companies getting in trouble for breaking fair advertising rules in television and print these days. However, many otherwise well respected companies have been getting caught doing just that in their social media marketing campaigns. Have these companies suddenly given up on their well respected reputations and decided to defraud […]

An article by Buzz Internet Staff Sep 26, 2012

Video Ads Continue Their Record Smashing Run

There are two basic Toronto business marketing theories which describe how to distribute the advertisements you place online. The first method dictates that you simply run as many ads as possible in as wide a variety of locations as possible with the sole purpose of getting your ads seen by as many people as possible. The idea behind this is that if enough people see your ad, a certain percentage will be in your demographic […]

An article by Buzz Internet Staff Sep 19, 2012

A New Twist In The Marketing Company Selection Process

For generations marketing executives have relied on their best and brightest members of their creative departments to produce works of marketing art to dazzle potential clients in order to get them to sign on with their firm over the competition. However, the Toronto business marketing experts of the 21st century are calling on a different department to entice new customers… the accounting department. No, we didn’t mistype, bear with us for a few paragraphs and […]

An article by Buzz Internet Staff Sep 12, 2012

QR Codes: A Story Of Wasted Potential

Quick Response or QR Codes have become a prominent fixture in our daily lives over the past decade yet many of our fellow citizens have no idea what they are. However, those “funny little boxes” as we’ve heard them described in the past could be a valuable resource for Toronto business marketing if we could only get the public to interact with them more often. Unfortunately, as we’ve already pointed out, many consumers have no […]

An article by Buzz Internet Staff Sep 5, 2012

Is Mobile Marketing Optional?

In a word: No. Once upon a time Toronto business marketing firms could make a choice about whether to expand into the mobile marketing or not. During that era, there frequently was no right or wrong decision and firms on both sides of the divide were experiencing equal success with their chosen methods. However, times have definitely changed and today you won’t find a Toronto business marketing expert who knows what they’re talking about who […]

An article by Buzz Internet Staff Aug 29, 2012

Using Social Media to Recruit New Employees

We usually focus pretty much exclusively on business marketing in Toronto with this blog but we have recently had a large portion of our clients asking us about how they can use their social media accounts to find the best possible candidates for their job openings. Social media has become one of the most frequently used tools for vetting interviewees but it’s potential as a way to get your job postings in front of the […]

An article by Buzz Internet Staff Aug 22, 2012

Modern SEO for Businesses

Search Engine Optimization (SEO) has always been the digital backbone of Toronto business marketing. Unfortunately many small business marketers allow the ever changing algorithms used by the major search engines to overwhelm them. So, how important are these updates and how much should you worry about them? This may come as a surprise to many of you, but the vast majority of the changes that are announced by Google, Bing and Yahoo can generally be […]

An article by Buzz Internet Staff Aug 15, 2012

The First Website

On August 6, 1991 the first ever website was released to the world by a group of scientist headed up by Tim Berners-Lee at CERN in Switzerland. That page can be found here: http://www.w3.org/History/19921103-hypertext/hypertext/WWW/TheProject.html and while it’s not much to look at, it is the basis for everything would follow and become the World Wide Web that we know and love today. With the exception of Craigslist, you won’t find a current successful website that […]

An article by Buzz Internet Staff Aug 8, 2012

Is Social Media Advertising Worth the Money?

Social media advertising has long been an important element of Toronto business marketing. However after steady increases in spending throughout 2011, more and more companies suddenly seem to decide that these avenues are not worth pursuing and abruptly pulling their marketing funds from the social media sites. Does this mean that paid advertising on social media sites is suddenly not worth the money? As with nearly everything in the field of Toronto business marketing, that […]

An article by Buzz Internet Staff Aug 1, 2012

Should Your Social Media Manager be Under 25?

This controversial topic has been floating around the internet for the past few weeks and has ruffled a lot of feather as various ‘experts’ stepped forward to throw their two cents into the ring on one side or the other of the debate. After carefully weighing all the various opinions that have been put out there we can definitely say one thing… there is no consensus opinion and both sides make very good arguments. When […]

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