An article by Buzz Internet Staff Jul 25, 2012

How to Improve Your Digital Marketing Agency Reporting Standards

Digital marketing reporting can often seem overwhelming and impossible to understand for the average person upon first glance. However, these reports are vital to the Toronto business marketing effort and need to be fully understood by both the agency employees and clients alike to assure the most effective marketing campaign possible. If handled properly, these apparently indecipherable piles of data can reveal a flood of extremely valuable data to assure the client gets the best […]

An article by Buzz Internet Staff Jul 18, 2012

Facebook Ad Rates Make Huge Jump; Widen Gap over Twitter

TBG Digital has released its new study of Facebook advertising numbers ahead of the quarterly earnings report being released at the end of July. Entitled “Global Facebook Advertising Report Q2 2012” the 12-slide report covers pretty much all the data we need to make the best possible decisions for our Toronto business marketing clients. Over the 12 months from Q2 2011 to Q2 2012 the study, which was verified by Cambridge University, shows Facebook making […]

An article by Buzz Internet Staff Jul 10, 2012

Does Social Media Marketing Need to Take a Step Back in Time?

Social media marketing is one of the most important parts of any plan for business marketing in Toronto. Twitter, Facebook, YouTube, Tumblr, the list of social media platforms goes on and on; and seems to grow larger every day. Depending on your target audience you’re going to need to decide what combination of these services is going to offer you the best access to that audience without wasting time focusing your efforts on platforms which […]

An article by Buzz Internet Staff Jul 3, 2012

Online Video Marketing 101: Introduction to Video Ad Types Part Two

In the last post we covered an introduction to the two major divisions within the types of video ads available to us in the field of Toronto business marketing. We mainly discussed the fact that all online video ads could be divided into Linear or Non-linear ads; that previous entry went into detail on the pros and cons of linear ads but touched only briefly on the non-linear variety. Welcome to part two. We’ll be […]

An article by Buzz Internet Staff Jun 26, 2012

Online Video Marketing 101: Introduction to Video Ad Types Part One

The world of online video marketing can be one of the most confusing and daunting aspects for any newcomer making an entry into the online marketing world. With so many different ad styles, lengths, quality and other options, many small businesses become frustrated and give up. This is very unfortunate, because it also happens to be one of the most effective marketing tools available for any business trying to expand their online presence. This is […]

An article by Buzz Internet Staff Jun 19, 2012

Social Media Mad Men

With another season of the acclaimed AMC TV series Mad Men coming to a close last week, we were left thinking about how the Toronto business marketing world has changed. The show takes place in the mid-60s in New York City and revolves around the advertising firms located on Madison Ave. It manages to do a spectacular job of illustrating how those men turned the marketing world on its head 50 years ago and practically […]

An article by Buzz Internet Staff Jun 12, 2012

Retailers Not Taking Advantage of our Mobile Phone Obsession

With 686 million smart phones expected to ship around the world this year, you would think that all of the major retailers would be taking advantage of this massive resource to increase their sales among those of us who are obsessed with these technological marvels… but if you did think that, you’d be wrong. A recent study by ExactTarget based up their research into the top 100 fastest growing retail stores shows that unlike the […]

An article by Buzz Internet Staff Jun 6, 2012

Could Airtime be the Next Big Thing in Toronto Business Marketing?

If the names Sean Parker and Shawn Fanning sounded familiar to you when their new project Airtime hit the web earlier this week, there’s good reason. Way back in 1998, the two of them were the founders of NAPSTER, the world’s first popular, free file sharing program and arguably the fastest growing company ever. In the years since NAPSTER ceased being a free service, Parker and Fanning have gone their separate ways within the tech […]

An article by Buzz Internet Staff May 30, 2012

Content Writing: How to Make It Work for You

The most discussed topic of online marketing always seems to be SEO and the various ways to drive traffic to your website, but what do you do once you have the traffic there? How do you convert those curious people clicking your Google result into customers who will choose your company over your competitors and keep them coming back for more? This has been a mystery to many companies who have come to us in […]

An article by Buzz Internet Staff May 22, 2012

The Consequences of Not Understanding Online Reputations

Last week we posted about online reputations and the dangers presented to individuals and organizations alike if they fail to keep track of what they’re posting and what’s being posted about them on social media. No sooner did that post go live than did the perfect example of this far reaching and often ignored concern make headlines on all the major news outlets. Gene Morphis was CFO of Francesca Holdings Corp. from October 2010 until […]