Tips to Optimize Your Twitter Marketing

Most Toronto business marketing professionals have made the move to social media over the past few years, but many are not seeing the results they could. This is because they are falling into many of the common traps which may initially seem like a great idea, but end up doing more harm than good. That is what this article is all about, we’re going to lay out the ground rules you need in order to make sure you avoid the pitfalls and maximize your results without wasting your valuable time.

Have a Concrete Content Strategy

If you have a personal twitter account, it is completely acceptable to post whatever you want, whenever you want to. However, when trying to make an impact with twitter as a Toronto business marketing platform, you need a little more focus regarding both what you post and when you post it. If you haven’t already done so, you need to sit down immediately and map out exactly what message you want to be broadcasting to your audience.

As important as what you say is how often you say it. Twitter is a fast paced world, but it is also a world of fine balance. Post too little and you might as well not be posting at all as your messages will quickly be lost within the massive number of messages which your customers receive in their feed every day. However, the flip side of that coin is the user who tweets too often and risks annoying their customer base to the point where they eventually unfollow you.

Those are the Problems, Here are the Solutions

Now that we’ve established the importance of both what you say and when you say it to your Toronto business marketing, how are you supposed to know what the proper answer for either is? Well, that’s where we come in.

If you’re currently posting less than once or twice per day, you might as well not be posting at all as your message is quickly being buried by the competition. Years of study have shown that 2 or 3 posts per day will provide you with the optimal amount of coverage without running the risk of flooding your customer’s twitter feed and driving them away.

Now that we know when we’re posting, we need to look at what you should post. Many companies make the mistake of using their twitter feed as a direct marketing platform and overflow it with tweets directly pushing their own business. To avoid this pitfall many marketers stick to a “4-1-1” strategy for posting. This means you should be posting 1 tweet linking to a piece of your own original content and 1 tweet directly promoting your business for every 4 tweets you make linking to outside content related to your business from around the web. None of these rules are set in stone, but as long as you follow them as a general rule, you’ll be on the road to a successful twitter campaign.