Video Ads Continue Their Record Smashing Run

There are two basic Toronto business marketing theories which describe how to distribute the advertisements you place online. The first method dictates that you simply run as many ads as possible in as wide a variety of locations as possible with the sole purpose of getting your ads seen by as many people as possible. The idea behind this is that if enough people see your ad, a certain percentage will be in your demographic and a percentage of those people will be swayed to purchase your product or service.

Alternately, Toronto business marketing experts may choose a more targeted approach. This is accomplished by placing your ads only in places where the visitors will consist of a large percentage of your target audience.

Either of these methods can produce great successes when handled by well trained professionals and many of the best Toronto business marketing agencies will actually use a blend of the two in order to get the best of both worlds.

In addition to deciding where your ads will be placed, you also need to decide what type of content you will be using. Thankfully, you can use a mixture of styles here too, but as recent research has shown, your organization really can’t afford to miss out on the power of video ads.

Video is booming around the world, but nowhere is it growing as fast as it has been with our neighbors to the south. Slightly more than half of all Americans (188 Million people) watched 38 Billion web videos in the month of August, including 9.4 Billion video ads. Let us do that math for you, it equals out to an average of 58 views per person of video ads among 54% of the American population. This is a huge number of potential customers that you are missing out on if you’re not taking advantage of the power of video advertising as part of your Toronto business marketing plan.

Are you using video ads for your organization? Let us know what effects you’ve seen since you’ve put the program in place as well any tips or tricks you might have that you’d like to share with your fellow readers.